Local SEO Guide: How to Rank in Google Maps and Local Searches
INTRODUCTION
46% of all Google searches have local intent. The Google Map Pack captures 44% of all clicks on local search pages. Here’s how to get your business into those top 3 local results.
Step 1 — Optimize Your Google Business Profile
Claim and verify | Choose accurate categories | Keyword-rich description | Complete NAP (Name, Address, Phone) | Accurate hours | 20+ photos | Regular Google Posts | All services with descriptions | Messaging enabled